*Declassified* LEGO AUSTRALIA evokes the house technology to aspire to
- A brand new examine carried out by the LEGO Group reveals that 70% of kids need to journey to house.
- Tapping into the curiosity of future house explorers, LEGO Australia has constructed a crop circle in regional NSW – with a design impressed by the favored LEGO® Minifigure.
- To ignite their ardour for house exploration, LEGO Australia has teamed up with the Australian House Company (ASA) and the primary Australian astronaut beneath the Australian flag, Catherine Pennell Web page.
June 24, 2024, Sydney, Australia: The LEGO set harnesses kids’s creativity and creativeness to point out what would possibly await us in house within the not-so-distant future.
A brand new examine by the LEGO Group has discovered that 87% of Australian kids are all in favour of discovering new planets, stars and galaxies. The attract of the undiscovered evokes Australian kids to think about what lies within the nice unknown, with the examine revealing that 63% imagine aliens exist and greater than half (59%) wish to meet one.
The reality is in regional Australia
To point out that house can encourage international creativity, LEGO Australia has designed a widely known theme of pleasure and thriller typically related to house, the crop circle. To carry the crop circle to life, LEGO Australia has arrange a base within the small city of Narromine in rural New South Wales, simply outdoors Dubbo.
With the newest analysis from the LEGO Group revealing that 68% of kids imagine that Unidentified Flying Objects (UFOs) exist in house, LEGO Australia has created a novel exercise to foster Australian kids’s creativeness and curiosity.
The large crop circle prolonged to 50 meters in diameter, and was giant sufficient to be seen from the sky. These with a watch can inform that the design is impressed by the favored LEGO® Minifigure, with the traditional hand and head forming a part of the model.
Australian astrophysicist and content material creator Kobe Brown (@astrocopy) I joined LEGO Australia in Narromine to see the crop circle come to life, “It was a really surreal expertise. Coming in, I did not know what to anticipate, so I used to be in a position to expertise the crop circle as if it have been actual – strolling by means of waist-high sorghum fields and ‘investigators “Who put on hazmat fits to pose on this stunning, epic assortment of concentric circles and geometric designs.”
“Crop circles are sometimes related to extraterrestrial exercise in fashionable tradition and play a task in mysteries surrounding house and past. It was nice to work with LEGO Australia to encourage the house technology and invite them to have interaction with the broader universe and its wonders.”
“I used to be all the time into house as a child. Rising up with LEGO units allowed me to play and discover my curiosities, igniting my curiosity in engineering and science alongside the way in which. It is so cool to see the small print of the science I like realistically translated into the newest LEGO House units, additional fueling my creativeness The following technology of house explorers.”
Inspiring the house technology to the moon and again
By the top of the last decade, NASA’s Artemis program goals to return people to the Moon (1), as half of a bigger ambition to place people on Mars. The primary people to expertise these new frontiers might be Technology Alpha – kids born between 2010-2025. Future Explorers, named after LEGO Australia house technology, It should take humanity additional into the universe than ever earlier than since taking that first big leap in 1969.
Australian mother and father share this ambition, with 75% agreeing (strongly agree/more likely to agree) that the house technology is extra more likely to journey to house than earlier generations1. Recognizing this and the significance of fostering kids’s ardour for house, LEGO Australia has partnered with the Australian House Company to assist the house technology launch into the long run.
As a part of this cooperation, The primary astronaut to coach beneath the Australian flag and a member of the Australian House Company workforce, Catherine Pennel Web page Be a part of LEGO Australia on its mission to encourage children to unleash their imaginations and discover the limitless prospects of house, in any means they need.
“It’s an honor to signify Australia as the primary astronaut beneath our flag and to work with LEGO Australia to encourage the house technology to discover the universe!” Pennell Paige mentioned.
“The Australian House Company and LEGO Australia share a unified imaginative and prescient of exploration and discovery, and I imagine unleashing creativity by means of the medium of LEGO play will give Australian kids the very best alternative to pursue their passions and put together them for the long run.”
Brick by (house) brick
Scientists on the European House Company (ESA), the place Catherine skilled, turned to their love of LEGO constructing when designing launch pads and shelters for astronauts visiting the Moon.
As a part of the Artemis programme, the European House Company used mud from a 4.5 billion-year-old meteorite into 3D-printed bricks – just like LEGO bricks – to assist design astronaut shelters in house. ESA LEGO House Bricks intention to encourage future builders on how LEGO brick constructing may also help remedy the world’s issues.
In partnership with the Australian House Company Sydney house lovers can meet Katherine – a real-life astronaut and house adventurer – on the world’s largest LEGO retailer! Katherine and her ESA LEGO House Bricks might be on the Pitt Road Mall LEGO Approved Retailer on 16 July 2024 at 10am AEST and might be speaking to kids about how her curiosity has helped make her goals come true.
mentioned Troy Taylor, Vice President and Normal Supervisor, Australia and New Zealand at The LEGO Group“We’re thrilled on the alternative to reinforce the house technology’s curious attitudes in direction of house, and broaden their horizons to embrace the chances that lie past our planet. Constructing on our analysis, we’re very proud to unveil our pioneering collaboration with the Australian House Company, and the good Catherine Pennell Web page.
With a lot of the universe but to be found, the LEGO Group has been drawing inspiration from house for over 50 years to gasoline kids’s imaginations by means of the final word inventive medium of LEGO bricks, giving the world a preview of what lies forward within the universe.
For extra data go to https://www.lego.com/en-au/space#cs802505bc96a39e76
I end
Notes to editors
Meet and greet with the primary feminine astronaut to coach beneath the Australian flag and Australian House Company workforce member, Catherine Pennell Web page.
- Date: Tuesday 16 July
- Time: 10:00 am
- Handle: LEGO Approved Retailer, 400 George Road, entry by way of Pitt Road Mall, Sydney, NSW
Marketing campaign photographs here Video originals could be considered here.
(1) Supply: NASA Artemis Project
Concerning the LEGO set examine
IPSOS carried out impartial analysis on behalf of the LEGO Group from 18 March to 22 April 2024 amongst kids aged 4-14 and their mother and father from the UK, US (n=1,000) and mainland China (n=1,000). , Germany (n=1,000), Turkey (n=1,000), Australia (n=500), New Zealand (n=500), Singapore (n=1000), Hong Kong SAR, China (n=1000), Area Taiwan (n = 1000), India (n = 1000), South Korea (n = 1000), Japan (n = 1000), Spain (n = 1000), France (n = 1000), Italy (n = 1000), and Portugal (n=1000).
Concerning the LEGO set:
The LEGO Group’s mission is to encourage and develop tomorrow’s builders by means of the ability of play. Primarily based on LEGO bricks, the LEGO System in Play permits children and followers to construct and rebuild something they will think about.
The LEGO Group was based in Billund, Denmark in 1932 by Ole Kirk Christiansen, and its identify is derived from the 2 Danish phrases Leg Godt, which suggests “play properly.” Right this moment, the LEGO Group stays a family-owned firm headquartered in Billund. Nevertheless, its merchandise at the moment are offered in additional than 130 nations all over the world. For extra information from the LEGO Group, details about our monetary efficiency and our engagement with legal responsibility, please go to the web sitewww.LEGO.com/aboutus.
Contact: For extra data, please contact Thrive PR + Communications [email protected].
