Rachel Bilson is celebrating The OC’s twenty first birthday by reprising her iconic position as Summer season Roberts

“The one alcohol I actually like is tequila and I’m a fan of 21Seeds, so it was a no brainer,” actress Rachel Bilson instructed WWD of her collaboration with the female-founded tequila model for a brand new marketing campaign referred to as “Serving Summer season.” Bilson reprises her beloved character Summer season Roberts from The O.C. after greater than 20 years.

TV present creator Josh Schwartz and government producer Stephanie Savage — who run Pretend Empire Manufacturing — labored with Bilson on the marketing campaign that includes 21Seeds’ signature cocktails.

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Bilson is a “large fan of spice” and her favourite taste is the model’s jalapeno cucumber tequila for making spicy margaritas. Recounting the 21 years which have handed because the present’s first season and 21 Seeds, Bilson stated the chance could not be a “extra excellent time” to reprise her position as Roberts.

“We’re very grateful to 21Seeds for the chance to revisit our first venture collectively to have a good time its twenty first birthday,” Schwartz stated. “We’re continually requested about reunions or the place our characters shall be now and this appeared like a enjoyable manner to hang around with Summer season Roberts once more. There are Easter eggs hidden all through in addition to homages to a few of the most memorable moments from the present.”

Whereas Bilson spoke at size about her love of her time on the present, she was “taken again and reminded of her time on the present.” [they] She “shot the pilot” whereas on set.

“I really like this character a lot, it gave me the chance to revisit a few of her well-known dialogue, which is all the time enjoyable. It is a enjoyable journey down reminiscence lane,” Bilson stated.

Though Bilson may work with Schwartz and Savage on “something,” she’s undecided everybody from the unique solid could be taken with remaking the collection. Nonetheless, she cherishes the reminiscences she made on set within the early 2000s.

“Clearly I really like Summer season very a lot, however I respect the truth that what we did 21 years in the past was very particular,” Bilson stated. “Possibly you do not need to contact these sorts of issues. It went backwards and forwards. It has the standard that individuals nonetheless watch.” [the show] So it is good to have it as it’s.

As somebody concerned within the trend trade for years together with starring in Commercial for Magnum ice cream directed by Karl Lagerfeldis known as Sunglass Hut style director in 2010 And DKNY line design in 2008Bilson was 21 when she first began filming The OC in 2003. On the peak of the paparazzi craze, she spent her early 20s taking images extensively and was a part of the early 2000s. Celebrity style The look that’s at the moment serving as inspiration for Reviving the Y2K trend.

Bilson usually blasts from the previous when she takes her nine-year-old daughter purchasing. “It is loopy to know [the styles] It is again in full pressure and now my daughter is carrying a few of the issues I might have worn.

As a fan of the development, Bilson stated she’s been serving to her daughter look fashionable since her early 20s. However now, as a 42-year-old mom, Bilson would not count on herself to revisit her bikini tops, neither is she a fan of low-rise denims.

Bilson and Adrienne Cuschieri, enterprise supervisor at 21Seeds, each agree that Summer season Roberts is the proper 21Seeds woman — particularly along with her love of the tequila cocktail.

“Summer season Roberts is the whole embodiment of a real 21Seeds fan — she’s by no means severe, brings everybody collectively and all the time has a great time,” stated Koschieri. “I can not wait to see how the marketing campaign conjures up our prospects to attach over their favourite easy-to-make 21Seeds cocktails and scenes from The OC.”

Earlier this summer season, 21Seeds additionally collaborated with Love Shack Fancy On a restricted version cocktail bag.

Bilson’s marketing campaign will air with 21Seeds, which is licensed by Warner Bros. Discovery World Shopper Merchandise, on Hulu, Max and Peacock beginning Monday with three 15-second episodes highlighting the three flavors of Jalapeño Cucumber, Valencia Orange and Grapefruit Hibiscus.

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